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Can you paint the wind in 1001 colours?

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By Caroline Bernier

8 January 2024

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Marketing

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3 min.

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Can you paint the wind in 1001 colours?

Here we are at the dawn of 2024... a year full of promise, yes, yes! And just like the start of any new year, here come your good resolutions!
Why do the great gurus, when it comes to good resolutions, harp on about : "you must, you must, you have an obligation to...".
Have you ever realised that a good resolution that's been imposed can last over time?

I never have... So when I heard Pocahontas' song 'by chance', I said to myself that I had the motivation to give 1001 colours to the air of the wind... The allegory is too beautiful, isn't it!


The wind? A breath of fresh air for a year that promises to be beautiful... Yes, it is! It's true that 2024 will unfold with its joys and sorrows, over which you will certainly have little power! On the other hand, you'll always be in control of deciding the extent of the impact on you of events you can't control... Even though I'm not at all interested in mathematics... I can decide to give 10 points to a positive event and only -1 to a negative one! You can see how my enthusiasm balance will remain positive no matter what!!!!

Now let's get down to business... Communication is more than just hot air, and what's more, it can be given 1001 colours... So why not take advantage of the start of the new year to reinvent your communications, with no constraints, and all the creativity you need!
That's the good resolution I'm suggesting to you... Feel the wind caressing your face, as I do, the wind of renewal that offers you the opportunity to think and do things differently?

What if together we dared to review the way you present yourself, the way you showcase yourself: your expertise, your team, your services, your products? L'air du vent will offer you all those little things that make you, your company and your staff 'different', 'unique'... exceptional people.

Too many people have forgotten that a commercial relationship is a WIN WIN between 2 people. And even if your aim is to make a sale, it can ONLY be accompanied by your customer's satisfaction, their pleasure and the fulfilment of their needs...

So, in terms of good resolutions for the start of the new year, I'd simply like to suggest the following, to re-enchant your customers!

To reinvent your communication, contact me !

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