🎥 3ᵉ episode: A happy event

From my point of view, freedom of choice is a feeling that drives us in many aspects of our lives. It's even the vision we generally have of an entrepreneur or self-employed person.

So why set up your own business, take the sometimes risky path of entrepreneurship, if not to have this freedom of choice?

• Freedom to create and invent your business, your way of doing things, the products or services you offer
• Freedom to choose your employees, suppliers, partners and customers: people who share your values!
• Freedom to define the way you sell and promote your business

To choose or to endure?

If we have the opportunity to exercise this freedom, why do we often feel the unpleasant sensation of being subjected to it? Of having our noses to the grindstone and trying to keep up? survive to the events that all seem to fall into our laps, and at the same time!

Here's a simple piece of advice that appeals to our common sense: let's add some strategy to our actions. Now that you know that 50% of your actions depend on the let people know, boost your communication strategy!

How do you combine strategy and communication? By giving you the freedom to choose!

I'd like to give you some very concrete ideas about the communications you use to promote your sales!

You have the freedom of choice

• Target products and/or services that excite you and are highly profitable. Along with those you don't care about and which are only moderately profitable. But above all, steer clear of those you don't like and which, moreover, are not profitable!
• Define your sales targets preciselyFor example, by department, and over a period of at least one full year.
• Select the items you want to sell more of and how: what new targets to attract ?
• To achieve your sales targets.., What products and/or services should you focus on? With what concrete resources, what communication media and how often?

The let people know to act instead of reacting!

Once you know what you want to sell and how, you can refine your thinking by defining even more precisely which items you want to sell by season or by month.

That's a task divided by at least 4 (quarters) or even better by 12 (months). The more measurable and quantifiable your objective, the easier it will be to manage. Also remember to announce and communicate your objectives to your staff. You may be the sole commander, but you're not the only driving force in your company or business.

Define the partners you want to work with from the outset. The more your requirements are defined and planned, the more your suppliers will become your partners, offering you more comprehensive, more reliable services, often at better prices!

You don't like "last minute" customers, and neither do your suppliers! The quality of a partnership depends on you and your ability to bring the people you have chosen to carry out your projects so that they experience them to the full, and with you. That's the way to start a relationship. win win that will grow stronger over time. Defining your communications strategy in advance will help you avoid confusing resources with objectives and keep you on course, even during the ups and downs inherent in the life of any company.

It will also enable you to fine-tune the allocation of your resources: internal and external, human and financial.

If a tiny moment of weakness, doubt or discouragement gets in the way of your plans, you can happily rely on your dashboard to give you a boost, building on your successes of the previous months and knowing where to put the little push that will get the ball rolling again with undeniably fruitful results!

React often leads to inappropriate actions directed by our emotions. Act more than likely leads to appropriate, effective action leading to a positive outcome.