đ„ 3á” episode: A happy event
Marie and Pierre are on their way to the maternity ward... Have they chosen the name of their newborn baby and are they really prepared?
Storytelling
Ready to play a guessing game?
What do you think a caring midwife, a safe gynaecologist, a paediatrician full of good advice and an experienced nursery nurse have in common?
The correct answer is...
They are professionals who will take care of you and your baby to guarantee growth, well-being and fulfilment.
Even when you're very much in love and impatient... the arrival of a little one is something to think about, prepare for and even dream about. What would you like to give this future "little you"? Love, of course, so that you can share so many smiles and laughs. Security too, so that they can grow up harmoniously. The best care there is, because being a parent can make you nervous in certain situations... so sound advice is reassuring and helps you make the right decisions, isn't it?
What for?
And there are many reasons for setting up a business. Earning money, perhaps... but I doubt that's enough. As far as I'm concerned, making money is the happy consequence of a company that stands out and is successful. Perhaps naively, but in my opinion, creating a business comes first and foremost from our desire, our will, our motivation to fulfil ourselves in what we love to do. In our need to please, to offer a great experience to our customers.
An unstoppable equation: 50% of know-how and 50% from know-how !
Very well, for the know-how you surround yourself :
- the best suppliers to set up your production facilities and sales area
- the best partners for selecting and supplying your goods
- and the best people to bring your creations to life
Magnificent! With all these ingredients, you're on the verge of 50/50 expertise!
And the know-howHow important is it to you?
- How will you present your products and services and, above all, their competitive advantages?
- How will your prospects find out that you exist and the added value you could bring them?
- How will your customers themselves be motivated to order your products/services and your strategy in all this?
So YESLike your baby, your project will need a team of professionals to look after it!
At C. Concept, our mission is "More Than Web is to support you at every stage in the life of your communication.
Advice
The freedom to choose
From my point of view, freedom of choice is a feeling that drives us in many aspects of our lives. It's even the vision we generally have of an entrepreneur or self-employed person.
So why set up your own business, take the sometimes risky path of entrepreneurship, if not to have this freedom of choice?
- Freedom to create and invent your business, your way of doing things, the products or services you offer
- Freedom to choose your employees, suppliers, partners and customers: people who share your values!
- Freedom to define the way you sell and promote your business
To choose or to endure?
If we have the opportunity to exercise this freedom, why do we often feel the unpleasant sensation of being subjected to it? Of having our noses to the grindstone and trying to keep up? survive to the events that all seem to fall into our laps, and at the same time!
Here's a simple piece of advice that appeals to our common sense: let's add some strategy to our actions. Now that you know that 50% of your actions depend on the let people know, boost your communication strategy!
How do you combine strategy and communication? By giving you the freedom to choose!
I'd like to give you some very concrete ideas about the communications you use to promote your sales!
You have the freedom of choice
- Target products and/or services that excite you and are highly profitable. Along with those you don't care about and which are only moderately profitable. But above all, steer clear of those you don't like and which, moreover, are not profitable!
- Define your sales targets preciselyFor example, by department, and over a period of at least one full year.
- Select the items you want to sell more of and how: what new targets to attract ?
- To achieve your sales targets.., What products and/or services should you focus on? With what concrete resources, what communication media and how often?
The let people know to act instead of reacting!
Once you know what you want to sell and how, you can refine your thinking by defining even more precisely which items you want to sell by season or by month.
That's a task divided by at least 4 (quarters) or even better by 12 (months). The more measurable and quantifiable your objective, the easier it will be to manage. Also remember to announce and communicate your objectives to your staff. You may be the sole commander, but you're not the only driving force in your company or business.
Define the partners you want to work with from the outset. The more your requirements are defined and planned, the more your suppliers will become your partners, offering you more comprehensive, more reliable services, often at better prices!
You don't like "last minute" customers, and neither do your suppliers! The quality of a partnership depends on you and your ability to bring the people you have chosen to carry out your projects so that they experience them to the full, and with you. That's the way to start a relationship. win win that will grow stronger over time. Defining your communications strategy in advance will help you avoid confusing resources with objectives and keep you on course, even during the ups and downs inherent in the life of any company.
It will also enable you to fine-tune the allocation of your resources: internal and external, human and financial.
If a tiny moment of weakness, doubt or discouragement gets in the way of your plans, you can happily rely on your dashboard to give you a boost, building on your successes of the previous months and knowing where to put the little push that will get the ball rolling again with undeniably fruitful results!
React often leads to inappropriate actions directed by our emotions. Act more than likely leads to appropriate, effective action leading to a positive outcome.
Making-of