đ„ 7á” episode: Just a misunderstanding
Discover the adventurous life and "extraordinary" encounters of Maurice Michel, a salesman with a passion for his job.
Storytelling
But who's knocking on your door?
Someone has just knocked on your door and you're not expecting anyone. What do you feel? Fear? Annoyance? Tiredness? Are you ready to welcome a stranger unexpectedly?
You're positive and enthusiastic by nature... But are you sure you want to listen to the sales pitch from out of nowhere?
I dare imagine that the answer is " No " ! You're not giving an intruder any space! All he had to do was announce himself and give you the desire to meet him, the wish to discover his range of services and the pleasure of testing his new products!
Intrusion is as unbearable for you as it is for your prospects! So change the way you prospect, and stop sending your sales staff on a wild goose chase. Make the most of the opportunities offered by new technologies.
A happy sales person sells better, sells more and contributes to a positive and professional image of your company.
Not sure how to go about it? Then follow the guide!
"The first step, I'd like him to make the first step!"
The commercial approach cold or in the rough as the "old-timers" say, is expensive - for everyone!
- Â To you, the salespeople, who all too often see too many doors close in front of you,
- The image of your company, where such practices are often perceived as intrusive and therefore harmful,
- The person you visit unexpectedly will have to find the words and the courage to say "no". You're forcing them down a path they don't like to take!
And often, if your target hasn't dared to say no to you straight away, they are unlikely to buy anything from you because :
- She wasn't expecting you
- There is no demand for your product or service
- She doesn't know you and it will take a great deal of patience just to get to know her.
- Or if she has the time, she'll listen to you without any intention of closing the deal!
The sales approach has changed a great deal, and in this age of digitalisation of businesses, there are 1001 advantages for those who know how to use them!
All you have to do is reverse the trend and your prospects and customers will be asking for your products and services.
Advice
The 1001 details that make all the difference
What are the first questions you need to ask yourself to reverse the trend? How can you get your prospects and customers to contact you? The magic recipe lies in the 1001 details that will make your company, your products and your services terribly attractive!
Implementing a well-honed on and offline sales strategy involves :
On the one hand, a webshop, an efficient and attractive online shop featuring :
- your product range presented in a very careful and comprehensive way: visuals, photos, descriptions, uses, guarantees, FĂQ, etc.
- your company, your values, your achievements and all the services offline proposed
And, of course, the customer journey has to be meticulously planned, because at any moment your prospect will need to be able to find the answers and/or reassurance that will take care of all his questions one by one.
And all the facilities of an unrivalled online and offline customer service!
Remember that in this way, it's the customer who you who contacts you and comes to you. So you're free to pursue your real profession, to inform and advise them in the best possible way!
Here are a few ideas to help you evaluate your customer service. Ask yourself the question: do you...
- Are all your contact details clearly visible and within easy reach?
- Is your customer service impeccable: consistent quality by phone, chat, email, form, etc.?
- Is your process for drawing up and sending quotations running smoothly: processing, quotation, deadlines, etc?
- is great care taken in the preparation of orders picked up in the field? click and collect ?
- Is appropriate packaging and careful delivery used for every order?
- Is your after-sales service exceptional? Remember that it is your best ambassador for customer loyalty.
If you think about it, you can easily complete this short list.
If the answer to the above questions is " yes" you're on the right track! Add to this the ingredients of good visibility on the Internet and you'll never have to worry about selling on the Internet again. " twist " the arm of a poor person who hadn't asked you for anything!
Making-of
Stay tuned!
Our mission is to make the internet accessible and understandable so you can achieve your strategic and commercial objectives! With the web constantly evolving, we're always on the lookout for new digital solutions, methods and tools to support you effectively and with complete peace of mind... Subscribe to our newsletter and let us inspire you!
By providing your email address, you agree to receive articles, ideas and "good deals" by electronic means, exclusively from our agency.
You can unsubscribe at any time by sending an email to desinscription@cconcept.lu
