đ„ 4á” episode: Igor's treasure
Let's take a walk in the woods, while the wolf is away... Igor takes the opportunity to poke around "his" beautiful forest. Can you hear the rustle of the leaves and his footsteps on the branches? What is he looking for?
Storytelling
Which one will sweep you off your feet?
Let's take a walk in the woods... as long as the wolf isn't there!
Ah, the great outdoors, what a joy to wander through... and to linger by the tree that's reaching out to you!
The perfect tree for you!
Did you notice in the video how motivated Igor is? Without taking the time to understand what he's doing, you'd think this big guy was going to decide in 2, 3 movements which tree he was going to choose, which would be his first choice!
Make no mistake, Igor puts all his heart and all his art into selecting the best candidates. sound tree, the one that will appeal to them most, the one that will motivate them over the long term.
It's so good to take the time to reflect, to feel, and to take the freedom to choose!
Which one will sweep me off my feet?
From my point of view, every tree in this forest is beautiful and, above all, unique and meets such different criteria!
- Oh, here's a very young one, a bit crazier, whose foliage is brighter and in the wind, noisier too
- And this one, its very straight trunk is gigantic, majestic and looks to be at least 1,000 years old.
- And this one, he looks like the king of the forest, his haughty bearing makes him so proud, he is heavy with leaves and seems to want to tell me stories.
- And the little one up there, he's in far too much of a hurry to grow up and tiptoes around, trying to look much more imposing than he really is.
- What about me, my tree? It has lots of intertwining roots, and its branches are so gnarled that it seems to live only to welcome a host of animals and insects... I look at it, it smiles at me... It takes its mission very seriously indeed, with kindness đ
Why is it my tree? Because for me, it's different from the others, it doesn't look like any other tree, it's unique. It's my favourite.
You don't see it the same way I do? But that's all to the good. Diversity is what makes nature so magical, and so wonderful too!
Express your differences!
Your tree is unique to you, as is your project: yours alone! And it's in your differences that you'll best express your values, your specificities, everything that makes you who you are... and also what you do best.
So taking the time to reflect and mature a new project on your own is an excellent start.
On the other hand, I'm not telling you anything new by advising you to make sure that your project is well anchored, and that you have the right contacts and the right tools around you to ensure that what you're doing is sustainable!
Not without each other
I would recommend that you take care to ensure that your project and your differences are taken into account by the agency that will be involved in its implementation: whether it's a website, an online shop, digital marketing or the digitisation of your business.
I would also like to draw your attention to the fact that your service providers must take particular care with the tools and methodology they use. The tools will be selected to match your processes.
Because, yes, the long-term future of a project is built up by and on your differences, and on your specific needs, and with a tried and tested process and tools. Don't sacrifice one or the other, and choose to be supported by professionals who can combine the two for you, creativity and technical expertise.
Advice
A winning equation!
Your choice, your objective!
Like Igor, you have chosen "the" project that really suits you, which is essential if you are to remain authentic and motivated! In fact, it's compatible to "fulfil" your role as a shopkeeper and entrepreneur by combining the dual objectives of practising your art well and enjoying what you do.
The path may not be free of a few detours, but at the very least you'll keep your sights on what you aspire to, what really suits you. That way, everything you do will always be heading in the right direction. Logical, isn't it?
Your target: performance!
Digitalisation is a way of boost your company's performance and achieve your goals!
What are you saying to me? Because you don't know anything about the Internet, or because you're not interested in computers, you prefer to ignore them? You let yourself be overwhelmed by administrative overload, by repetitive tasks such as double and triple encoding, without imagining that solutions exist? And let's not forget your back-ups, which make you break out in a cold sweat!
Without judgement and with kindness, may I ask you what kind of world you live in? Ask yourself whether it's appropriate and, above all, whether you have the stamina to accept this exhausting and stressful situation! As I've already written, in your company you may be the only captain of the ship, but you're not alone!
More, more, more = more!Â
What if you allowed yourself to look at technology in a different way? It is not destined to increase your stress and make you feel increasingly overwhelmed by technology. If you let it take its rightful place, you'll easily understand that it's there to help you achieve what you've set out to do. If you are willing to change your perspective, you will learn how the digital transformation of your business can become a reality. your growth lever by selling more, more frequently and to more customers, while improving the quality of their shopping experience!
Fitness or lounging?
Have you noticed that spring is already on its way... and like me, you enjoy your garden, which is great! But your next purchase, a lawnmower, isn't going to be about getting ready for the summer, is it? No, your need is to have a beautiful lawn and save time for yourself, or to run behind your mower, if this exercise is part of your fitness programme âș
And it's what motivates you that will determine your choice of equipment! A lawnmower without self-propulsion or rather a "tortoise" mower? To be effective, the turtle mower needs to be properly sized, free of obstacles, and installed correctly. You don't have to know how your future super mower works "inside out" to make this decision. The skills of a "good family man" who looks after his machine will be more than enough to get a magnificent lawn that looks as good as a golf course!
And what will be the ingredients of your success: to be well surrounded to be advised and on the right purchase (sizing, quality), and on proper use, and on proper maintenance (after-sales service).
Digitalisation at the service of your business!
Digitalisation follows the same logic: with the right support, your skills as a user combined with your common sense and your desire to develop your business will be enough!
Without any unnecessary jargon, let me just tell you in as few words as possible that digitalisation has 2 specific parts that can be compared to an iceberg. To put it simply, everything that is visible and meets your customers' expectations corresponds to the visible iceberg :
- the interactivity of your websiteof your e-shop,
- the value of your content visuals, information, relevance...
- customising your emails : your e-mail signature, your replies, your processing times, etc.
- the quality of your digital marketing newsletter, social networks, promotional campaigns
To take the same shortcuts, anything that enables you to increase the efficiency of all your transactions, of all your management, corresponds to the tip of the iceberg :
- the your quality management,
- l'automate your processes,
- your after-sales service,
- managing your suppliers,
- the securing your data...
You're not Igor!
The 2 sides of the iceberg have the same requirements:
- A quality analysis of your needsfor expert, tailored advice
- A proven methodology for achieve the objective set by the best route and its realistic stages
- Implementation with experienced peoplefor long-term success
As you will have realised, your success in going digital depends on the same care that you take in imagining, creating, producing, selling and monitoring your products and services. In your field of expertise, your strength lies in the quality of the advice that your experience enables you to give to your customers.
As you digitise your business, your quest will focus on the quality of the partners who will support you from start to finish!
Making-of
Stay tuned!
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