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🎥 1ᵉʳ episode: With time

What's happening to Madame Vilfius? Perhaps she's disconnected from the world around her. Or is it that time is passing very quickly... too quickly?

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Storytelling

Youth dreams while old age remembers!

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By Caroline Bernier

6 December 2023

Style

Storytelling

Theme(s)

The weather

Reading time

3 min.

In today's society, youthism can sometimes annoy you... But be honest! Are you sure you're attracted to wrinkles, grumpy old men and the ravages of time?

What's beautiful on the inside shows on the outside

How much time do you spend looking after yourself, and how often? When was the last time you took time out to relax and reflect? For me, it took years to get the process going, but now it's here!

Carine, my hairdresser, is pure happiness... As well as taking care of my haircut and its colours, she has fingers like a fairy. I'm sure that her little cranial massage contributes to the final result 😊 And my pedicure is the same pleasure. As I walk everywhere barefoot (rest assured, not as a customer!), having well-groomed and well-polished feet becomes a question of health!

I'd tell you about a relaxation session, a bath in essential oils... but stop, that's not what we're talking about.

I just wanted to share with you a few examples of how these small, regular moments, which represent perhaps 5 or 6 hours a month out of a very busy working week... have happy consequences for the whole month! And often, after a session, people say to me: " something has changed for you" . And it's true: the little breaks we give ourselves GUILT-FREE do an incredible amount of good, and it shows!

Like me, you are attracted by novelty, freshness and innovative ideas.

So why do we find it so difficult to put our cursor on the right place? break and think about how we really want our company, our role and our way of working to evolve? From this reflection, or better still, this analysis, will come ideas for innovative products or services, either in what you sell, or in a different way of doing it, and also in the way you present your product and/or service ranges or your new products.

Mirror, my beautiful mirror

Your know-how is undeniable. You put your heart and soul into your work, you're even a bit of a perfectionist, and your satisfied customer references add up. Well done! So why are you neglecting your communications and your website? Why do you accept the fact that it's out of date, obsolete, with the latest technology that doesn't allow you to stand out from your competitors?

And yet.., you know perfectly well that the youth and freshness of any communication attractThey make products or services more attractive and more appealing to the consumer. Your introspection and moods won't change a thing! To sell well, you need to be up to date. Show through your communication media that your products and/or services are innovative, desirable and are well worth a visit! So your outdated, obsolete website, with its up-to-date technology, is not going to help you boost your turnover.

"I don't have time" is a phrase that should never be uttered again!

Remember that what we can dream, we can achieve. You just have to activate the mechanism and allow yourself to think differently: reflect on what really drives you. That way, it's easier for you to keep moving forward, to come up with new ideas and to want to put them into practice - over the long term!

Every situation has its rules

You've chosen to be a shopkeeper, an entrepreneur, because you want to sell, so take responsibility! All you have to do is bow to the sacrosanct laws of the market. Of course, you'll continue to do your job with sincerity and passion. Customer service will be your obsession. But, because there is a but, if no-one knows about your shop or your company, the quality of what you offer, the expertise that you possess, then your cause will be lost!

So, without betraying your values of authenticity, passion, and going the extra mile... your communication has to be top-notch: Innovative, attractive, dazzling - just like your products and services!

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Advice

Looking for a little life-saving break?

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By Caroline Bernier

6 December 2023

Style

Marketing

Theme(s)

Advice

Reading time

5 min.

Before you start thinking about renewing your communications, take a little break. Discover our recommendations!

Draw up a detailed list of the product ranges and/or services you manufacture and/or sell.

  • Define 3 categories:
    N° 1 : The ones you like the most
    N° 2 : People you don't care about
    N° 3 : Those who don't thrill you
  • Then redo the classification with
    N° 1 The very profitable
    N° 2 : Moderately profitable
    N° 3 : Those with little or no profitability.

Start by listing the products in the 2 columns N°3 accumulating " don't thrill " and " are not profitable" . I urge you to think hard about their relevance to your range!

Then take your products and/or services from column 1 and add them together. much appreciated " andprofitable "What's more.

Put your creativity to work and think about how you could further improve them in terms of manufacturing, packaging and after-sales service, to boost their commercial appeal.

How satisfying was it to do this little exercise?

Look, here you are, widening the field of possibilities... It's not complicated, is it? All you had to do was set the ball rolling with a "simple" list that you can continue to add to from time to time.

Good news! Start the makeover of your corporate communication starts the same way 😉 by asking yourself 3 simple questions:

  1. What would you like your customers and prospects to know about you "absolutely", "maybe" and "not at all"?
  2. What are the top 3 websites of your colleagues or competitors that you really appreciate and why?
  3. What are the top 3 sites of your colleagues or competitors that you don't like and why?

Starting your competitive analysis in this way has nothing but advantages!

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Making-of

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