Graphic design agency & photo studioOur graphic design skills and professional photo studio will boost your web brandingand everywhere else!

The most natural way of getting closer to your customers, building loyalty and turning them into fans of your brand!

How to turn your customers into fans of your brand? In what way define your world and all its constituent elements: values, feelings, characteristics, visuals, style... so that your audience can identify them and associate them with your products or services? How to determine your tactics and the objectives that flow from them?

Thanks to a strong brand strategy, you can optimise your customers' experience, getting closer to them to win them over and build their loyalty!

The creation of a world in line with your needs and your values reinforces the impact of your messages!

Once you have defined your brand strategy, you need to define concretely your entire brand universe. How do you differentiate yourself from your competitors, with what visual and verbal elements, what style... so that you are immediately recognisable and identified by your target audience?
The specifications for your brand image answers the question of how to ensure that your expectations and objectives have been properly understood before the graphic and editorial work begins. How to save considerable time in the construction of all the constituent elements. How to provide a guide for the various parties involved in producing your marketing and promotional materials: logo, photos, illustrations, web design, signage, printer, goodies, etc.

The specifications for your brand image make it easier to communicate with your customers, partners and employees, who also have a role to play!

A world in which your needs, expectations and decisions are respected for all your marketing and promotional materials!

After defining the specifications for your brand image, the question is how to translate each element of your brand universe into words and images. How do you ensure that all the elements are consistent with each other?
This involves defining the colour palette, creating your logo, its emblem, its base line, the illustrations, choosing the typeface and your slogan. How each element should be used: in what format, against what background, in what way, in order to increase the perception of your brand's professionalism and your positioning as an expert.
As well as reinforcing the consistency of your messages, the creation of each element and its variations ensures that your decisions are respected. It also allows you to make economies of scale by providing all the formats (png, jpg, vector) you need for your media: printing, signs, embroidery, vehicle lettering, etc.

As well as the advantages mentioned above, what about the peace of mind they give you too!

Management and coordination from A to Z of the production of your promotional and commercial materials with partners who share our high quality standards!

How can you guarantee the quality of your promotional and marketing materials, respecting the best practices defined in your specifications and produced in your brand universe? At C. Concept, our expertise is focused on the analysis, creation, development and deployment of digital and marketing solutions. To each his own!
With over 25 years' experience in communications, we have built up a solid address book of professional partners who share our commitment to quality and respect for customer requirements. Thanks to these relationships of trust built up over the years with professionals we enjoy working with, our team manages and coordinates solutions from A to Z to offer you greater efficiency, guaranteed results and peace of mind throughout the process!

A range of tailor-made solutions in a number of areas, including :

• Digital printing, vehicle lettering
• Installation of computer equipment
• Network solutions
• Graphics and illustration
• Audiovisual
• Personalised goodies...

Ongoing, step-by-step training to improve the adoption and correct use of your communication media!

How can you ensure that all the elements that make up your brand universe are used perfectly? What can you do to ensure that each employee has their own personalised email signature, updated with the correct version? How can you ensure the consistency of your customer communications, such as new FAQs? How do you structure them, write them, optimise them for SEO, publish them on your website, and communicate internally about them? How and in what format can you draw up checklists to ensure compliance with standards relating to the dissemination of your image? How can you set up a repository of good commercial and digital communication practices?

Respecting the standards linked to your brand universe ensures that your media are consistent with each other and reinforces the impact of your image with your "fan" clientele!

Matching the what, how and who to effectively measure customer satisfaction

Did you know that the costs of acquiring new customers can be up to +40% higher than the costs of retaining your customer base? So how can you stay close to your customers' expectations, needs and wishes? How do you define what you want to measure in terms of customer satisfaction? How do you deploy the right tools to obtain the right indicators on the basis of which you can improve your loyalty initiatives? How can you involve your employees, who are an integral part of the customer satisfaction process?

In an increasingly competitive world, measuring your customers' satisfaction using the right indicators and the right tools, and endorsed by your employees, is the key to building customer loyalty and turning them into fans of your brand!